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Learn how to track, template, A/B test, and sequence your outreach campaigns in MarketiStats — from first contact to closed deal.
Cold outreach means contacting someone you have no prior relationship with — a cold DM on LinkedIn, an Instagram message to a brand you admire, or a Twitter reply to a founder you've never spoken to. Warm outreach is the opposite: reaching out to someone who already knows you, has interacted with your content, or has been referred to you.
Why track it? Because most outreach goes unanswered, and the difference between a 5% response rate and a 15% response rate is the difference between grinding and growing. MarketiStats helps you measure response rates, identify which templates and platforms perform best, and double down on what works.
Industry Benchmarks (built into the app)
| Platform | Cold Response Rate | Warm Response Rate |
|---|---|---|
| ~10% | ~25% | |
| ~12% | ~30% | |
| Twitter/X | ~5% | ~18% |
| TikTok | ~6% | ~20% |
Warm response rates are roughly 2–3x higher than cold across all platforms.
Follow these steps to log your first outreach contact and start tracking results.
Open your project dashboard and click the Outreach tab in the top navigation bar.
This opens the new outreach form where you'll enter the details of your contact.
Pick the outreach type (Cold or Warm), select the platform (LinkedIn, Instagram, Twitter/X, or TikTok), and type in the recipient's handle or username.
If you've created message templates, you can link one here. Add any personal notes about the contact or conversation context.
Your new outreach entry lands in the Ongoing column of the Kanban board, where you can track its progress.
Once you get a response (or don't after a reasonable period), move the contact to Success or Fail. This feeds your analytics and template performance data.
Templates let you standardise your outreach while still measuring what works. Instead of writing every message from scratch, create reusable templates and track their success rates over time.
Create and edit reusable message templates from the Templates section of the Outreach tab.
When selecting a template for new outreach, you'll see the historical success rate displayed next to each template name.
The Analytics tab shows a heatmap of success rates by template and platform, so you can see which messages work best on which channel.
Use "Save as Version" to iterate on a template while keeping the original intact for comparison.
Heatmap colour coding: Green cells indicate performance above the industry benchmark for that platform. Red cells are below benchmark. Yellow cells are roughly at the average. Use this to quickly spot underperforming template/platform combinations.
When a contact replies, you can log and classify their response to build a richer picture of your outreach performance.
Click on any outreach card in the Kanban board to open its detail view.
Paste or type the reply text into the Reply Tracker. Each reply is timestamped and stored with the outreach record.
The system automatically classifies each reply into one of six categories:
Automatic status updates: Replies classified as Positive or Meeting Request automatically move the outreach to the Success column. If the AI gets it wrong, click "Reclassify" to manually override the sentiment label.
Run controlled experiments to find your best-performing message templates.
Navigate to the A/B Tests tab within the Outreach section.
Click Create A/B Test and give your test a descriptive name (e.g., "LinkedIn intro message — formal vs casual").
Each variant links to a different message template. Set weights to control distribution (e.g., 50/50 for two variants, or 40/40/20 for three).
When logging new outreach, check Use A/B Test and select your active test. The system automatically assigns a variant based on your configured weights.
View results in the A/B Tests tab. The system reports confidence levels based on sample size:
Once you have enough data at the RELIABLE confidence level, end the test and declare a winner. Use the winning template as your default going forward.
Don't end tests too early. Wait until at least one variant reaches RELIABLE confidence (30+ assignments) before drawing conclusions. Premature decisions lead to false winners.
Automate follow-up workflows so no contact falls through the cracks.
Navigate to the Sequences tab within the Outreach section.
Click Create Sequence, give it a name, and optionally add a description of what this sequence is for.
For each step, choose the platform, write the instruction (what to say or do), set the wait days between steps, and optionally link a message template.
Use the up/down arrows to reorder steps as needed. Save the sequence when you're satisfied with the flow.
New sequences start in DRAFT status. Move it to ACTIVE when you're ready to start enrolling contacts.
Open the sequence detail view, select an ongoing outreach from the dropdown, and click Enroll. The contact is now part of the sequence.
Use the Advance button to mark steps as completed and move the enrollment to the next step in the sequence.
Due Actions banner: A banner above the tab bar shows which enrollments need attention — contacts who are due for their next step based on the wait days you configured. Check this daily to stay on top of your follow-ups.
Start small with A/B tests: Begin with 2–3 template variants and run an A/B test before scaling your outreach volume. Data-driven templates consistently outperform gut-feel ones.
Response rates for warm contacts are 2-3x higher than cold. Prioritise existing connections and referrals.
Generic opening lines underperform. Reference a specific post, project, or mutual connection to stand out.
If you get no response, follow up within a week. Use sequences to make sure follow-ups happen on schedule.
Retire templates that consistently underperform the benchmark. Double down on green cells.
The AI sentiment classification gives you a real-time pulse on campaign health. Delayed logging means delayed insights.
When improving a template, use "Save as Version" so you can compare the new version against the original's track record.
Sign up for free and start tracking contacts, templates, A/B tests, and multi-step sequences that turn cold leads into warm conversations.
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